Leads Generation Agency | RelevantAds Agency - faq - lead generation in northern virginia, dc, and maryland

Lead Generation

Frequently Asked Questions

What does lead generation mean?

Let’s start with what a lead is: someone who may be interested in what you’re selling. Lead generation, then, is all about finding out how those people are — and helping them find you. We strive to send you high-intent leads should easily be converted into sales, often called ready-to-buy leads, depending on your sales process.

Especially now, since according to Forrester, some buyers will look up three pieces of content by the time you can even publish or send them one.

The proliferation of digital channels has changed a lot about lead generation.

What is lead generation in digital marketing?

In digital marketing, lead generation focuses on getting people to declare their interest in you by sharing giving you something of theirs. An email address, a completed form, a Like on Facebook or an @ mention on Twitter, a download of your free app or guide. After that, as long as you have a way to start a conversation with them, they’re a lead.

Is lead generation sales or marketing?

People fight about this all the time. Lead generation is the space where sales and marketing overlap. And there’s a lot of tension in this space. Marketing works super hard to generate heaps and loads of leads for sales, and then sales comes back and says, “Ah, but they weren’t quality leads!”

The best organizations qualify their leads to make sure their salespeople spend their time and energy on only the leads that are most likely to turn into customers. We’re constantly revamping our lead qualification process — optimizing it to increase conversion rate by 48%.

What is lead generation vs. demand generation?

You have a product or service. Nobody really knows about it and/or has a high opinion of it.

Demand generation changes that. It brings you attention and gives people a reason to get excited about what you’re selling.

Then, lead generation swoops in and scoops up people who are interested, or gives them obvious opportunities to hop in when they feel so-moved.

Always important to keep in mind what the goal of your marketing effort is. What’s good for demand generation isn’t always good for lead generation — and vice versa. You can drive a ton of traffic to your website, but if nobody’s offering you their email address, you need to work on your lead generation.

Why is lead generation important?

All that revenue you want?

It comes from customers.

All those customers you want?

They start out as leads.

Lead generation is as essential as the air you breathe, the food you eat, and the decadent craft suds you down. No leads, no customers, no revenue, no business.

How does lead generation work?

After you’ve offered someone something of value (sometimes referred to as a lead magnet) and they’ve given you their interest — let’s say in the form of an email address. Next, you should begin to evaluate how much they’re worth to your company.

This is where lead qualification comes in. A certain set of questions to ask them.

How much does lead generation cost?

With typical lead generation agencies, it can cost a lot. They may gather a long list of people who show no interest in your product or service, and then they'll start bothering those people on your behalf. This leads to a long and maybe lasting negative view of your company.

But the truth is, the cost of a lead high or low depending on what a lead is worth to you. What percentage of leads become customers? What is a customer worth to you? This is where full-funnel thinking comes in.

Are typical lead generation companies worth it?

Not in the long run, rest assured that we are not a typical lead agency.

You’ll always pay more for leads than you have to. And you’ll also miss out on the valuable knowledge you gain from testing and learning which lead gen techniques work and which ones don’t. You also don’t have as much control over the lead quality. After all, to a typical lead generation company, leads are leads. It’s up to you to get your money’s worth.

But a growth- focused agency that looks after your full marketing funnel from top to bottom and provides you a complete view of all your weak links and opportunities is worth it.

That’s RelevantAds is focused on your growth and provides you with high-intent leads.

With RelevantAds, you get the high-intent leads and the lessons.