Paid Advertising
Paid Advertising
Frequently Asked Questions
What paid advertising and retargeting services do you offer?
We offer paid advertising campaign management across a variety of social media and search engine platforms including: Facebook, Instagram, Pinterest, LinkedIn, Google
How does a paid search campaign work?
First, we select a list of research-backed, optimized keywords that will be triggered by users searching in search engines like Google.
For those keywords, we develop and write advertising creative to market your products or services so that users will your advertisement when they search for relevant terms.
You will pay each time a user clicks on the advertisement and traffic is delivered to your website. This payment model is referred to as Cost per Click (CPC).
The CPC amount you will pay is dependent upon a preset "maximum bid" determined by what you’re willing to spend. Additionally, there are other factors that influence the CPC such as the quality of your advertising account structure, advertising creative, and advertising relevance.
When will I see results from paid search advertising?
Upon returning your SOW, your strategist will schedule a kick-off phone call or in-person meeting with your team.
We will take over management of your campaigns at this time and follow up on the action items we outlined in our initial audit of your account and your SOW.
Generally, within 1-3 weeks of our initial kick-off call, you will have a newly-revised series of campaigns ready to launch!
How does paid social media advertising work?
Paid social media advertising works similarly to paid search advertising in the fact that cost is often accrued on a pay-per-click (PPC) basis — that is, you pay only for the traffic that is delivered to your website from the advertisement. That said, there are two noteworthy differences between paid social media advertising and paid search advertising:
Paid social media advertising targets buyers during different stages of their buyer's journey (awareness, consideration, decision), where paid search advertising mostly targets people in the consideration and decision stages.
Paid social media advertising is "passive" in that the advertisement is delivered to people that match certain audience criteria as opposed to paid search advertising where the advertisement is delivered to people based on their "active" keyword search on websites like Google, YouTube, etc.
What is your agency's approach to paid campaigns?
Our approach to developing paid campaigns depends on variables like campaign goals, buyer personas, our clients’ sales cycles, and commercial transaction type (B2B or B2C).
EX) Optimizing lead-gen campaigns with Google Ads for B2C companies with considered sales cycles, requires razor sharp buyer personas and demographic targeting, tightly themed ad groups, testing ad copy and enticing offers, focused landing pages and a variety of keywords.
LET’S GET STARTED
How Can I Help You?
LET’S GET STARTED
How Can I Help You?
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5980 Richmond Hwy, Ste 504 | Alexandria, Virginia 22303
